A xumo Streaming Superstore Experience
The superstore was designed as a centralized hub where users can seamlessly explore and compare streaming memberships in one unified environment. It enables browsing, purchasing, and renting movies and shows while surfacing relevant content through intuitive navigation and discovery patterns. Integrated promotional modules highlight upcoming releases, featured content, and limited-time discounts, creating a dynamic and commerce-driven entertainment experience.
The illustration language was developed with inspiration drawn from network systems and spatial movement, creating a sense of connectivity and flow throughout the experience. Orbital elements were designed to circle key imagery, reinforcing and amplifying the messaging paired with each section. A vector-only visual system supports scalable motion design, where animated forms and graphic cues help translate product messaging into engaging, conversion-focused storytelling.
Advertising page redesign
The page was designed as a modular, scroll-driven experience that organizes Xumo’s advertising offerings into clear, digestible sections. Strong typographic hierarchy improves readability and distinction between content blocks, allowing users to navigate complex information with ease. Custom illustrations and motion-inspired visuals were introduced to reflect scale, connectivity, and network dynamics, reinforcing the platform’s positioning in a more engaging and intuitive way.
Enterprise page design
The enterprise page leverages illustration as a strategic extension of copy, translating abstract ideas into motion-driven visual narratives where photography fell short. Custom-designed graphics were created from the ground up to symbolize complex concepts, enabling clearer communication of value and differentiation. Through motion design and intentional visual language, these elements reinforce key messaging and elevate the storytelling to more effectively support upsell opportunities.
